Hi, my name is Jesse and this will be the first post in my blog for the English 100 class I am currently enrolled in at the Santa Rosa Junior College. It is my first blog ever so this should be an interesting and new experience for me, I look foreword to it.
The subject of this first writing will be the above advertisement for the disgusting liquor known as Campari. The ad stars the beloved by men everywhere Salma Hayek and was very clearly devised with the goal of getting the attention of men of all ages. This particular ad spot uses both overt sexuality and imagery meant to convey a higher class of product, the heavy use of cleavage and the manner in which the models overly large diamond bracelet is emphasized are meant to draw in the target from the get go and for me at least, these simple advertising tricks worked like a charm.
As simple and transparent as the spot may be, I for one found it very effective. So effective in fact that I immediately thought of this particular ad when we were assigned the task of writing about a specific advertisement. After seeing the ad a few days earlier in a friends copy of a popular mens magazine it was still fresh enough in my head to seek it out specifically and print out a copy for this assignment. So to the creators of this ad and especially to Salma herself, I say bravo!
Great first post, I enjoyed reading your analysis. I agree with you, and even w/ the overt (obvious) use of sexuality as a hook here, it still manages to have a classy or elegant feel, giving the impression as you say here that Campari is a high end product for discerning, successful man.
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